Media Center
These media resources are available to you free of charge.
Advertising. It's the ultimate double-edged sword. On one hand, you've got to stay in front of your customers or risk becoming invisible. On the other hand, advertising costs. For additional information contact us.
Ads: Newspaper Ads(B&W) and Color Ads
Recommended Use:
When planning your advertising strategy, newspapers and magazines should serve as the foundation for each campaign. Once the target audience is use to seeing you in their publication of choice, they begin to develop a sense of familiarity with you.
Benefits:
• Quick customer response
• Cost effective
• Short lead times
• Special-focus sections facilitates targeting specific markets
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Point of Sale (POS): Banners, Countertop displays, Literature, etc.
Recommended Use:
Display point-of-sale pieces in coordination with your marketing efforts. These items include posters, signage, counter mats and literature with a rack that gives your customers the information they need, precisely when they need it.
Benefits:
• Speaks to the customer during the buying decision
• Reinforces your local advertising
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Direct Mail: Direct Mail for Builders, Direct Mail for Homeowners
Recommended Use:
There is no better way to leverage the awareness you have in your market than with direct mail. By sending out a direct mail promotion focusing on a targeted product, service or event, you can turn all your awareness into sales. And remember, while builders and contractors represent the bulk of your immediate market, they are heavily influenced by the end-user, the homeowner. Direct mail can be a great way to create demand for a specific brand among homeowners who, in turn, request that product from their builder or contractor.
Benefits:
• Allows you to target the right message to the right audience
• Minimizes waste
• A qualified list provides and exceptionally high return
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Logos: Company Logos, Product Logos
Recommended Use:
Whether you're preparing your own ads or working with an advertising professional, logos are the key to great brand recognition. Logos should be used on all your marketing avenues. Use them in conjunction with your company logo.
Benefits:
• Company and Brand Recognition
• Product Awareness
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